MY EXPERIENCE

Marketing Manager - IoT & B2B Strategy @TELECOM26

January 2021 - Until Now

Leadership Highlights

As the Marketing Lead for the IoT Division headed strategic marketing initiatives, significantly boosting brand visibility, customer engagement and Inbound lead generation.
Employed a data-centric approach via Zoho CRM, fostering team collaboration to consistently achieve marketing objectives and drive company growth.
Developed and led an innovative B2B marketing inbound lead strategy that increased brand awareness by 25% and new customer acquisition by 30%.
Managed cross-functional marketing initiatives, resulting in a 20% increase in annual sales revenue.
Collaborated with sales and product teams to capitalize on market opportunities and align GTM strategies.
Managed external agency to ensure consistent brand messaging and execution.
Contributed to the selection and implementation of marketing technologies to improve automation and team productivity. (Constant Contact, Zapier API)
Oversaw new website content strategy and SEO enhancements to drive traffic and conversions.
Coordinated and attended GSMA - Mobile World Congress (MWC).
Integrated AI tools for content generation, customer segmentation, and campaign optimization to enhance efficiency and automation.

MARKETING COMMUNICATIONS SPECIALIST / ZEPTER GROUP

October 2019 - May 2020

One of the interesting things I did, together with the Digital Team, was define the Marcom Activity Plan and calendar as well as give some brand guidelines consistency to the different Zepter Brands.

Unified communication strategies across three Swiss-based companies.
Led international content development, event coordination, and social media management.
Managed updates across corporate websites and ecommerce platforms.- Ensuring the strategic alignment between Zepter group of companies (Zepter International, Bioptron AG, Intercosmetica Neuchâtel SA) and the development of marketing campaigns.
Working with the Digital team based in Serbia, IT and content authors around the world to secure delivery of compelling marketing materials.
Coordinating international events (Medical and Consumer).
Monitoring new corporate website and product landing pages development as well as updating Swiss Webshop.
Managing social media content strategy.

MARKETING COMMUNICATIONS MANAGER / OMYA INTERNATIONAL AG

June 2017 - May 2018

At Omya I was able to effectively promote the seven different group segments.

By creating request processes and work-frames /guidelines for the different marketing activities I was able to fulfil all the seven segments with quality materials in different languages, for different regions and within the deadlines.
I also kicked off meetings with the Segments VP to create a yearly calendar activity overview aligned with each segment positioning, value preposition and sales goals. This created an action plan and marketing overview.

MARKETING MANAGER B2B / PERFORM GROUP

June 2015 - June 2017

Between London and Zürich at Perform Group, a digital sports media company, I was able to support the betting team achieving new sports rights and commercialising exceptional multimedia sports content across digital platforms.
I was able to define a new "Betting Solutions", positioning and rebrand it internally and externally across different assets and platforms, taking into account the industry integrity aspects.
Organised Perform's Betting Solutions presence at ICE Totally Gaming in Excel London, the biggest annual event in the gaming Industry.

SENIOR FIELD MARKETING MANAGER / DISTRELEC AG

May 2013 - April 2015

At Distrelec AG I won the Marketing Performance Award and I was promoted from Campaign Manager to Senior Field Marketing Manager for my outstanding contribution in the field of campaign planning and collaboration between sales, category managers and marketing functions.

Managed P&L with a budget of 19M. Formulate, plan and execute yearly marketing activities for Switzerland, Italy, Austria, Denmark and The Netherlands as a key member of the Campaign Management team.-
Developed and managed global marketing projects throughout the entire life cycle. Analyzed online marketing KPI’s and performance data compiled from multiple sources.
Traveled extensively to conduct face-to-face meetings with country managers to brainstorm future tactical promotions.
Won the Marketing Performance award in December 2013 for excellence and alignment in campaign planning and for proactively collaborating with sales, category management and marketing personnel.

About Me

MY BIO

Who I Am

With a Marketing & Communications background and experience , I’m based in beautiful Zürich, Switzerland since 2012. From a young age I’ve been focused and goal driven. I have excellent content strategic thinking. Passionate about digital strategies & AI with a global mind-set.

I’m lucky to have had the opportunity to build a career by doing what I love and meeting so different and interesting people.

I’m thrilled to say that I’ve learned from so many trained professionals in my field, but I know that I still have so much to learn from others in the industry. I’m a hard worker, a team player and excited to see what projects could benefit from my unique skill set.